Department of Agriculture, Trade and Consumer Protection

At Anuga Select Brazil, entrepreneurs, business owners, and food and beverage industry professionals can meet and evaluate new suppliers, participate in the diverse options of special attractions and experiences, learn from industry experts, and have in-depth discussions about the food and beverage industry's latest global trends.

Wisconsin processed food companies are encouraged to join the Wisconsin Pavilion. Anuga Select Brazil is the most complete showcase of national and international product launches for retail, food service chains, and hospitality in a single place.​

Chile is a free-trade partner with the U.S. and as such, it is an easy and secure place for Americans to do business. Chile is one of the largest export markets for U.S. consumer-oriented food products, has a stable economy, and is a gateway for U.S. exporters looking to reach Latin American markets.

Dairy, foods, ingredients, beverages, livestock, genetics, feed, supplements, wood products, and ginseng companies are encouraged to apply. This multi-sector trade mission will include buyer meetings, store visits, farm visits, market briefings, meetings with regulatory entities, and government officials, as well as with industry and economic development organizations.

Participants are responsible for airfare, hotel, and most meals.​

2024 Thaifex Anuga Trade Show

Dates: May 28 to June 1, 2024
Location: Bangkok, Thailand

Download PDF of flyer.

THAIFEX ANUGA is the premier food trade show in Thailand. Over 50,000 visitors came from 30 countries to meet with over 1,600 exhibitors at the 2023 show. THAIFEX ANUGA is dedicated to retail, foodservice, food ingredient products, and more.

Wisconsin food businesses interested in building or expanding exports to Asia are invited to exhibit in the Wisconsin Pavilion at the 2024 THAIFEX ANUGA Trade Show. Wisconsin specialty foods, dairy, retail, foodservice, and food ingredient product companies are encouraged to apply. ​Exhibit space in the Wisconsin Pavilion is funded by the Wisconsin Initiative for Agricultural Exports (WIAE) and provided to participating Wisconsin companies at no charge.  

Interested in participating? Contact:
Shirley Acedo, Economic Development Consultant
International Agribusiness Center
(608) 419-4643 
shirley.acedo@wisconsin.gov

Alimentec

Dates: June 18-21, 2024
Location: Bogota, Colombia

Interested in participating? Contact:
Shirley Acedo, Economic Development Consultant
International Agribusiness Center
(608) 419-4643 
shirley.acedo@wisconsin.gov

Funded by the Wisconsin Initiative for Agricultural Exports*​​

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China Dairy Expo

​Dates: July 3-5​, 2024
Location: Wuhan, China​

Download PDF of flyer​.​

China Dairy Expo is the largest dairy show covering the entire dairy production chain in China. Organized by the China Dairy Association, it is the most influential dairy farming and production event of the country. The Wisconsin Department of Agriculture, Trade and Consumer Protection will facilitate a Wisconsin Pavilion at the event to showcase America’s Dairyland’s expertise​.

Wisconsin businesses interested in building and expanding trade in the Chinese dairy industry are invited to exhibit. Dairy genetics, feed supplements and nutrition, animal health, disease management, veterinary services and products, manure water treatment technology and systems, farm robotics, farm management, dairy education and training, dairy farming and processing companies, dairy service companies, dairy publication, associations and organizations are all encouraged to attend. 

Interested in participating? Contact:
Jennifer Lu, Economic Development Consultant
International Agribusiness Center
(608) 347-1852
jennifer.lu@wisconsin.gov​

Agroleite

​Dates: August 6-10​, 2024
Location: Castro, Brazil

Agroleite is a technical event aimed at all phases of the milk supply chain and is the place to showcase milk technology in Latin America. It takes place in Castro, a national capital of milk, and seeks to present the potential of milk production in the region in qualitative and quantitative aspects. 

DATCP staff will lead an outbound trade mission to Agroleite and visit farms in the region. Dairy producers and genetics companies are encouraged to attend in order to develop relationships with potential buyers and increase demand for Wisconsin dairy genetics.

Interested in participating? Contact:
Shirley Acedo, Economic Development Consultant
International Agribusiness Center
(608) 419-4643 
shirley.acedo@wisconsin.gov

Funded by the Wisconsin Initiative for Agricultural Exports*

Agroleite

​Dates: September 3-5, 2024
Location: Nairobi, Kenya

The Kenyan Food Event, also known as KFE, is East Africa's largest food, drink, and hospitality trade exhibition!

Why Kenya? Processed foods, meat, dairy, distilled spirits, craft beers, health and organic foods, snacks, and dry rubs are all gaining in popularity as urbanization increases.

East Africa is an untapped market of opportunity for food and beverage companies. That is because:

• There are roughly 1,200 food and beverage manufacturers in Kenya alone, ranging from smaller organizations to multinationals.
• Growing incomes and rising urbanization have caused a sustained increase in food and beverage sales in Kenya over the last 15 years,
• Figures suggest Nairobi has the highest consumer food and beverage spending power, with more being spent on high-cost foods.
• The food and beverage sub-sector in hospitality is valued at $302 million USD, with a 5% growth rate per year.

DATCP offers a turnkey, furnished, and shared booth package for interested Wisconsin businesses. Participants are responsible for airfare, hotel, and meals.

Interested in participating? Contact:
Shirley Acedo, Economic Development Consultant
International Agribusiness Center
(608) 419-4643 
shirley.acedo@wisconsin.gov

Funded by the Wisconsin Initiative for Agricultural Exports*